Research And Implementation Of The Weibo Users’ Behavior Analysis Technology

Microblogging, micro-blog for short, is based on users’ relationship ofinformation-sharing, dissemination and access platform. Users can establish individualcommunities through WEB, WAP, and various clients, and realize the instant sharing.According to the user’s record of using the micro-blog, we can analyze the user’shabits, personal preference, ideology, identity, occupation, whether to be harmful andother aspects of personalized information. As the number of micro-blog users grow atan exponential rate, as well as the influences of micro-blog on social entity and ideologybecome more and more important, so the analysis of the users’ behavior is particularlynecessary for public opinion monitoring.Through the results of the analysis of micro-blog users’ behavior, we can quicklyacquaint the basic characteristics of a user and the potential rules. This paper has taken acombined method of the basic statistical analysis and the data mining analysis,achieving a three-dimensional excavation of micro-blog users. The content and thefunction are as follows:1,The analysis of a single user’s basic behavior, namely according to the basicbehavior to analyze the basic law of the user.2,The classification of a single user’s interests, namely according to the relatedarticles, using classification algorithm of data mining, we can each make a classificationvalue scores for the user in various predefined classes, to see the user prefers to belongto one or several categories.3,The screening of the special user, namely according to the related articles, usingstatistical analysis method, we can analyze the user posts which hitting predefinedspecial class, to see whether the user constitute a special class user.4,The analysis of the group users is analyze a hobby groups, and analysis method issame to the first three points.5,The prediction of the user’s occupation, namely through comparing the user’sclassification value scores to classification value scores of a user of known occupation c,to judge whether they have the same occupation.6,This paper establish and maintain a blogger database to preserve the informationof the blogger that has been analyzed for convenient queries.7,Designated blogger’s micro-blog maintenance, namely agency developedbloggers to maintain his or her micro-blog.Paper achieves the function of the Weibo Users’ Behavior Analysis in YHPODS.