Research Of Industry Portal User Behavior Based On TAM

With the development of economic globalization, international competition, information network, information technology and information systems for supply-side and demand-side role become crucial. Network information content of the resource-rich, multi-species, many forms, no time limit is widely loved by the users; but due to environmental differences, the dynamic changes of different search tools, are widely distributed, the general disorder spread to the majority of user information behavior with to great difficulties. More and more researchers to take the "technical" factors and "human" factors combine to carry out technology adoption theory. Theory of technology adoption is a variable combination of user features, technical features, user psychology to study the behavior of the user's information.With the development of regional economy, industry portals play an important role in promoting regional industry and economic development. How to improve the level of development and utilization of industry portal, to improve the industry portal information QOS is an industry portal and its main Eph important issues to be resolved. The level of development and utilization of industry portals not only depends on the quality of the industry portal, but also depend(?) on the industry portal user information behavior (ie, internal employees, corporate customers, cooperative enterprises, internal staff, etc.) on the industry portal, including user adoption of industry portal, the user industry, information retrieval, the use of the information content. Therefore, the development and utilization of the industry portal site quality (level of technology, information content), the common result of the impact of industry portal user characteristics, industry website user information behavior, information industry portal content and user tasks match and so variable.This article specifically content as follows:Chapter1:Introduction, mainly described the background and significance of the industry portal user behavior, this study content and structure of research ideas and research methods, and summarizes the main innovation of this article.Chapter2:literature research, TAM theory, the theory of information behavior, the industry portal theory has been studied to explore the theoretical basis of this article.Chapter3:Construction of theoretical models based on the TAM industry portal user behavior, including the definition and characteristics of the industry portal industry portal users, industry portal, user behavior model of influencing factors to determine the model and hypotheses, variable description and subordinate indicators, designed to build a theoretical model based on the TAM industry website user behavior.Chapter4:An Empirical Study based on the TAM industry portal user behavior, the theoretical model has been established indicators of refinement and questionnaire design, field survey, data collection, and EXCEL, SPSS18.0, Lisrel8.8data analysis methods and tools to collect data for statistical analysis, test hypotheses, and to modify the model.Chapter5:Countermeasures TAM industry portal-based user behavior, empirical studies based on specific industry portals to improve the development and utilization levels of the relevant recommendations.Chapter6:Conclusions and prospects to explore the theoretical value and weaknesses of of this article, the future research directions.