The Obstacle And Key Strategy For Chinese Children's Literature Books "Going Globally"

In recent years, as the program, China Book International, is launched, considerable development has been made in the strategy of Chinese books "going globally". However, unfortunately, in the copyright business, no significant improvement appears in the Chinese original children's literature books, which are regarded to possess the most potential to "go globally". Instead, the books introduced from countries in Europe and America, Japan and Korea usurp half the market of Children's literature books in our country. This notable phenomenon, compared to the current publishing market, promising and prosperous, is still far from being satisfactory. At present, there is a body of study to be made on the strategy of Chinese culture and books "going globally", but the study on the books of specific class and subjects is deficient, and the study on the strategy of Chinese children's literature books "going globally" is without exception.In this essay, the author tries to focus on the meaning and advantage of the Chinese children's literature "going globally", and combines the overall development of the publishing market with the current difficult and serious situation for their "going globally", to point out the main issues, in terms of the local original children's literature books, existed among the publishers and writers. The utilitarian and impetuous commercial operation leads to a lack of human care, and the inadequate innovative topics and creative consciousness are the key obstacle for Chinese children's literature books to go globally. Finally, on the basis of the above analysis, the author discusses and analyzes deeply the key strategy, such as the national policy, national support, the publishing agency's emphasis and act, the writers'creative idea, and so on, which will correspondingly drive Chinese children's literature books go globally by the nation, publishers and writers.