Video Conferencing Business Marketing Strategy Research Of Sony (China) Limited

Since 21 century, telecommunication technology has been greatly improved; include video communication technology, video coding, image processing technology and compact size. More and more domestic and overseas competitors enter into the Chinese market recently and being the leaders by the way of merge capital restructure, acquisition and new technology development. Sony is apparently nibbled by them and falls behind in the market share, as Sony has not change its market strategy, R&D and production development did not followed with the specific demand from Chinese local market. Today, with the development in video conference and telecommunication infrastructure, video communication technology is no longer restricted in a high end market; it has been seen and accepted by the population. There are new development and opportunities in video communication market because of emerging of 3G network, high-speed fiber-optical network and smart terminal. We are going(?) to analyze various data in video conference industry, with SWOT, Porter's Five force, Market segmentation, as well as 4P,4Rs tools, to work out a systematic marketing strategy for Sony's video conference products.