The Traditional Newspaper News Evolution Of Mode Of Production And Characteristics In Digital Era

With the advent of the digital age, a variety of traditional media are facing urgent transition, looking for new outlets under the new communication environment, involved in new media is the inevitable direction of media recognized by the traditional media. The new media is a form of media in the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, SMS, mobile TV, network, desktop Windows, digital television, digital cinema, touch and media. Compared to four in the traditional sense of the newspapers, outdoor, radio, television, media, new media is aptly called the "fifth media". Compared with the traditional paper media, emerging media platform for news and information have different needs for traditional media to get news and information integration and processing, pushed to the different media allowed to produce value is an extremely important issue.Facing the newspaper industry in recent years competition in the electronic media, resulting in a predicament, so the traditional newspaper has gradually involved in new media, a newspaper to operate newspapers and newspaper websites have become the norm, the editorial staff to the work of the newspapers and websites cannot be calculated in the news. Is always there was a contradiction between the limited capital investment and maintenance expenses of the new media, how to ensure that the two media news quantity and quality of the original newspaper internal editorial process and editorial team to adapt to the new newspaper development needs, how to adjust or optimize... These problems have become the subject must be addressed in the new newspaper.The biggest feature is the new newspaper in the digital age:the editorial staff is not only the production of newspapers as a news product, but also must be a website, mobile newspapers, electronic reader terminal provides news products. Two different media require different types of information products, for the same news leads, within the editorial department is also necessary in the sorting and integration of different ways. Changes with the integration of production of news and information to adapt to the newspaper within the news production process increasingly intensive and complex, the stratification of the editorial staff, the division of labor has become increasingly evident, the correlation between the various departments is growing, edit the organizational structure of news the timeliness of the product, the quality of the decisive and more important. The news editor's job content, work methods, work processes, responsibilities, requirements, ideas and news editor in the event of the new changes.I worked Xin'an Evening News, for example, introduced a new newspaper for news and information processing in the digital media environment. The traditional media news production process of news production process of the new newspaper contrast, analysis of the new features of the new newspaper content news production. This new production continues to rely on the newspaper reporter as a news producer, while the newspaper division within a newspaper editor and Web site editor, told reporters writing requirements to get the manuscript to meet their media needs. In such a production relations, the original editors of the newspaper within the team adjusted the editorial team of differentiation, newspaper editors and website editors in accordance with the respective standard for manuscript editing; reporter team editing requirements to ensure that the newspaper articles circumstances, and continuously improve their professional level web site provides multimedia manuscript.Traditional newspaper and establish a new newspaper editorial team based on news production methods to produce many of the highlights on the new editor, and edit ideas, but in the news production process, these new breakthroughs in breaking the original newspaper editors thinking, and this new editing technology dependence is obvious. New news production methods more in line with the needs of the digital age of media, traditional newspaper began to manufacture, images, Flash, video and multimedia news products for the Internet, mobile phones, outdoor displays; the selection and arrangement of the manuscript, broke the newspaper's traditional mode of election is issued, the needs of the audience as the core characteristics of the Internet as the criterion, some orthodox,"the newspaper reported" out of the newspaper websites, and more broken, scattered type can not be The newspaper press products into the audience's attention; website editor played the role of "commander" in the new newspaper editorial department to modify the manuscript, to be the title of the work, not only do, but also to take up on the network looking for news tips, command of the reporter interviewed functions; compared with many newspapers to ensure the rigorous editing process, in addition to the new internal Web site of newspaper editor and newspaper editors own ways, the site editor is independent newspaper editors separate checks, checks criteria are more flexible.The author believes that the future lies in new media, traditional media and traditional media is the cornerstone of the new media is the best soil to cultivate news sites. The study conducted by the author in this paper for news development of the theory and media practice guidance, have a very important value. Xinan Evening News editorial team within the digital transformation of the the Xin'an media networks continue to develop, in China reported net fusion, the merger of radio and television, the context of the continuous development of new media, the materials of these realities, the case can for our journalism the same change to provide direct reference and help.