Interpretation Of The Phoenix Satellite TV Hostess Characteristics

"Phoenix" (the text referred to as the "Phoenix") was launched in Hong Kong in 1996, more than ten years through the development of the Phoenix has now become a global influence of Chinese television media.Phoenix has always stick to the "vision of globalization, the concept of Greater China" to pursue the idea, programming style atmosphere, alternative-depth,and Phoenix's unique "and three" (who presided over, journalists, famous commentator) is a host of innovative practice theory, in the "three strategies", led by mature in the Phoenix market rules and norms of operation , presided over a rising star."Three" different is that every distinct personality and unique, so Phoenix's "three" is no longer a model plane and the symbols, and become the subject of personal, but also to make programs with a and characteristics of the human personality, which features celebrities and their programs to work together, as Phoenix's "well-known trademarks."Bright stars in the Phoenix host groups of female presenters carry forward the spirit of women's not their profession, real Phoenix played a top of the "half the sky", they are by virtue of the excellent professional quality, high culture through their hard work and efforts, in the Chinese media world, television is playing an influence can not be ignored.And their high-profile also comes mainly from the auspices of their style, personality characteristics, the screen image, in the audience to identify with a higher degree.In this paper, the Phoenix women host of reasons for success as a whole, as well as their chair, where the image characteristics, followed by Wu Xiaoli, respectively, CHEN Xiao-nan, Zengzi mo, Chen Luyu for four cases, presided over the interpretation of their characteristics.