Research On Developing Countermeasures Of China's Agricultural TV Programa From The Audience Centered Theory Perspective

The central government has repeatedly stressed that farmers, rural and agricultural issues are the focus as well as difficulty of the government's work. The three rural issues is the important cornerstone of the national prosperity and development of social and economic stability. In the transition of social development in our country today, the three rural issues is the important foundation for building a harmonious society and national development strategies. As present, China has the largest audience of mass media, television media, particularly have a profound impact on the peasant audiences. Therefore, the television media is the best platform for communist party and government dissert the three rural issues information, and also is a window of knowing the rural society. Therefore, agricultural television transmission-oriented three rural and three rural communications services is most likely to be extensively reveived by the most peasants.In other words, compared to newspapers, magazines, radio, mobile phones, networks and other mass media, agriculture television plays a better role in solving the three issues problems an achieving an national development.Therefore, the spread of agricultural TV programa should adhere to the agricultural-oriented, and promote the comprehensive development of the farmers, agriculture, rural. At this time, the status and development of Chinese agriculture TV programa is not only a demand of the agricultural TV programa. but also a demand of national development strategies,which has important and far-reaching political significance. A long-term development of agricultural TV programa needs to refer to the analysis of peasant audience,the understanding of real function of agricultural TV and the study of current developing dilemma of agricultural TV.In this theisis I first expounds the audience centered theory and analyze the audience of agricultural TV programa as well as conclude the status of peasant, the peasant structure and the differentiation of peasant's identification; Second,I analyze the current situation of agriculture TV,including all the agricultural TV programas since the20th century,and the building condition of agricultural TV programa as well as elaborating the agricultural TV programa's social function.Third,I differentiate the existing problems of central and provincial agricultural TV programa and list some main problems.At last I take the audience centered theory throughout the full-text,and deliberately propose some practical suggestions...