The Research Of Overall TV Packaging Techniques

Nowadays the channel package is a popular topic in society of "eyes economic times", also it is an interesting topic. In the situation that TV come to a market competition gradually, like a product will win the purchasing power of consumers, channel need to attract people's attention by brand, and the influence of television brand played more and more apparent. And packaging is the important means to build brand, it is introduced as a means of brand marketing. As one of the visual marketing method, compared with the other part, it is different in that it pay more attention to act on human's sense, and good packaging for TV show image plays the effect in making the finishing point, even in bringing extraordinary significance to the whole channel.It makes art performance with image, color, sounds, etc, through the visual communication finish information transfer more accurately. Visual image of the full impact, unexpected and compelling, so it is more intuitive, specifically the invisible channels of content products into tangible brand appeal to the audience From 96 to 97.the channel began to attempt to packing preliminarily. From the central television to provinces and cities television station, packing spreads in rapid development. Especially in recent years intensified the momentum, the "packaging" emergence gradually become a kind of spontaneous "fashion" of the Chinese TV media.This article completely from reality, the analysis of the effects I have engaged in the production methods are the work of many years of television experience packaging. The main work of this article from the academic field of television packaging, packaging of other channels work in previous years. I have applied the actual channel package works in three directions and further analysis of the front side to add. The case begins from the Creative overall planning and construction to the originality of the implementation process. This paper refer to Photoshop. After Effects,3ds Max and other production software, being aimed at new technology, the three dimensional animation space performance. After effect of interaction analysis of synthesis application, outstand each features technology and integrate technologically, breakthrough by packaging for the carrier to post production skills and methods to analysis. The analysis systematically of TV packaging process, induced studies all parts of the packaging, to do a systematic analysis TV packaging, are the production of packaging from the analysis of TV guide.More software applications via joint production of television commercials for fast production process packaging. TV channels on the television production process and packaging solutions make television commercials packaging encountered some technical difficulties with the general understanding and analysis solution. The use of After Effects software plug-in method of making commercials more than the material for color, keying and compositing some of the techniques.3ds Max texture of the performance, the use of special effects animation plug-in, multiple choice renderer to use with powerful features such as deeper understanding of.Through the analysis of this article to know the current situation of domestic packaging. Through actual case studies to understand the difference between the top ten domestic and international packaging(Channel positioning, packaging ideas, screen texture, packaging techniques, creative principle, element, expression, creative ideas, packaging level, music use).Columns from different types of packaging, A complete understanding of the overall package of television channels into the overall positioning of the planning process, basic design, program integration and implementation of maintenance four stages. China Case Study by the application of domestic environmental packaging, limitations of the domestic packaging technology. Technical conditions of the dependence of domestic protection. Domestic packaging of cultural superiority, resources.