Vgop Channel Marketing Decision-making Module Design And Realization

Marketing channel decision is mainly used for customer management domain using a variety of methods and channels of customer identification, and identification of the client attributes and customer base attributes stored, based on the existing customer characteristics and information, through various channels to collect a variety of research methods, insights, and improve customer information resources. On the basis of the establishment of application oriented customer group characteristics of insight into the system, guide the customer insight results into daily operational guidance, achieve customer insight into value. The major products for telecom operators business department and market department, provide better customer identification & analysis method and means, and put the best recognition method of curing into IT system supporting automatic recognition process, and the recognition results provide convenient workflow supporting.In this paper using APPFRAME framework, the servlet package, it is all the servlet visit were abstracted into business, then at business on the specific service invocation, it plays role is a unified standard, do not have to each servlet configuration. The JDBC code package, using APPFRAME APPTOOL tools, can automatically generate the business object JAVABEAN, VALUE, ENGINE, operation interface and BO package file ( which is on the operation of the database fields generated by specific SQL, etc.), through the use of a specific format statement business logic interface. To open the connection database operation. And COMFRAME flow control engine, by drawing flow chart of COMFRAME, combining background code to achieve joint control flow effect. Improve the pure code manual control process development efficiency. This paper is using the ACT graphical, statements onstage development component. By using this tool, the development platform to do the corresponding page design, configuration, and fill in the corresponding JS, the SQL statement. In order to achieve graphical and statements in front.In this paper VGOP ( Sichuan mobile value-added service general operation platform ) channel marketing decision to study and design background, realized the channel analysis: group users, mobile scheming, mobile store, the new network users and the main tariff analysis graphical, statements of front page display; the group customer marketing decision-making activity, the main charges marketing decision application and approval process. For Sichuan Mobile leadership and the corresponding business marketing activities, IT process workflow support to make corresponding contribution.