Comparative Study Between Paper And Digital Media

With the progress of media technology, people in the Internet era is more and more to depend on the digital media service that brings rich and colorful, flexible, personalized, and quick information, but all these doesn't mean the traditional people gave up books, newspapers and magazines predilection, such as traditional printing media. This topic is in the circumstances of paper media and digital media, to have comparative study, in the attempt to multi-layered comparative analysis, seeking to different information dissemination and the best way for practical application research on topics, and provides some relevant theoretical guidance and reference about new and old two media industry in the future market environment, optimization and reasonable utilization of resources, which explores a unique way that will have a combination of competitive advantage.The influence of digital media increasingly permeate in people's daily life, and it can satisfy people's vision, hearing sense experiences demand, which also make public interactive demand satisfying by transmitted through two-way; at the same time, it also combines some traditional paper media characteristics, showing strong vitality, threaten the traditional paper media development, so the media industry market segmentation have a huge changes. In addition, with digital media constantly intervening the paper media's development, the digital technology development provides a convenient technology guarantee for paper media development, but this change is only a technical appeal, also not content itself. If the traditional paper mediums just keep innovation in the content, it can be correlated with the digital media to share this cake in media industry market.When paper medium provides safeguard for digital media content, digital media also makes a platform for traditional paper media to show themselves, so this is an improvement to itself too. As the same time we also will to see that digital technology transformation does not have people's life becoming more comfortable, but it brings people a lot of pressure. Faced the complicated market environment, the media industry development needs discreetly to choose, and based on the practical problem of audience it ought to brought forward a new effective solution.At present, along with digital popularize continuously, accepted the digital media audience is turning to this trend which span gets gradually from younger to the age people, and the expanding audience population is more and more obvious. Using digital media, its thinking, reading and writing will be different from the traditional way, so information dissemination is confronted with new challenges and choice. For the digital media and paper media has each advantages and disadvantages, new and old two media should make clear oneself position, because new media is in development, old media being still living.They are reciprocally to coexist, each other fusing and development, by the traditional paper media maturely collecting and editing process system, so that digital media messages can attract more audience, but the traditional paper media using a digital technology digitizing them, can make the information expanding the transport scope,saving the message more conveniently and lasting.