The Application Of Digital Technology In The Creative Expression Of Modern Logo Design

With the rapid development of digital technology, the digital information age hasarrived. With telecommunications, radio and television, computer and networktechnology, continuously updated, almost a full range of digital technologies rapidlychanging our lives. Modern logo design corporate identity design as an important partof the inevitable but also by the high impact and influence. In this paper, digitaltechnology in the "modern logo design," the application of the field of research andpractice through research to raise awareness, change their ideas, and explore art andtechnology combined with the new logo design and new language forms.This study is divided into three parts. The first part of digital technology in themodern application of the logo. By splitting, we split into two links logo design,"creative" and "performance" two areas in which "performance" and the "graphics"and "color" two elements, then one by one on the digital technology in all aspects ofthe application of research. The second part is caused by the above research on thelogo design of digital technology to reflect the impact. This section is the core valueof this paper.This section is the core value of this paper. Through out this part of thestudy the following conclusions: First of all, the modern digital technologybreakthroughs of the original logo design creative thinking, Second, digitaltechnology has expanded the creative expression of modern logo design form, anddigital technology has opened a modern logo design new areas and ways ofunderstanding. Finally, set out on the birth of digital technology, the dynamic signs.The third part is the practical part of this paper, through a real case-"Beijing CreativeWorkshop logo design" to study the signs in the modern digital technology in theapplication of creative expression. And came to arrive at today's digital design visualcommunication design trends of the conclusions.