Technology. Based Call Center And Sms Sending Crm Research And Design

With economic globalization and the Internet have become the inevitable trend of world economic development, and increasing competition between companies, customers and the company has become the focal point. Customer Relationship Management (Customer Relationship Management, CRM) systems as a new customer relationship management systems came into being. This article briefly describes the source of the CRM system theory, and CRM commercial development at home and abroad, while the CRM system design principles and basic function in the description of the various types of CRM for a preliminary analysis based on this based on SMS technology, call center and customer relationship management application system design and implementation. This customer-focused, detailed analysis of the core business process of marketing and sales opportunities, business process life cycle, combined with the CRM system needs analysis theory, and ultimately the development of the CRM system includes customer management, marketing management, business opportunities, management, service management, analysis and reporting system management module, combined with new technology, the SMS service call center and CRM system embedded in each module.Based on the theory of the development of CRM, market research on the general characteristics of common CRM system, not the pursuit of heavy complex functions, but according to the actual work of small and medium enterprises on issues of system design, a lot of CRM systems to simplify the complex functional design; combined with the development of new technologies, from the customer-centric objectives, combined with the call center and SMS technology, the proposed new system requirements. SMS based call center and customer relationship management system technology, for most small and medium enterprises to meet information management needs of customers, and strive to manage customer relations and customer integration, allowing users to facilitate linkages between customer , focus on simplifying enterprise customer management processes and improve business efficiency, and ultimately accelerate the development of enterprises.