Research On Mobile Phone Application In The Northeastern Countryside Of China In The Viewpoint Of Media Ecosystem

China is a large agricultural nation with a big proportion of agricultural population andslow economic development. Most of the information disseminates in our countryside in aclose and imbalance condition because of the economic situation, ideological concept, livingconditions and other factors, which is also a heavy ecological environment that the Northeastarea is facing to. In recent years, the condition of disseminating information in ChinaNortheast rural has begun to be improved gradually with the national governmentconcerning on"Agriculture,Rural areas and Farmers".The cell phone as a representative of the new media is cheap, easy to carry and practical,which quickly conquers the farmer audience and stands firmly in the countryside mediumecosystem. With the emergence and development of mobile media, the passive way of farmersreceiving information has been changed, the initiative use to media information has beenstrengthened, the dynamic development of medium ecosystem in rural has been promoted.This article analyzes the current Northeast Rural media ecosystem structure andecological environment from the perspective of media ecology. Through the author's study onthe use condition of media and phones and the summarizing of contact between farmers andmedia, it is concluded that the mobile media as a new media species has a reconstructionfunction to rural mobile medium ecology. At the end of this article, the author analyzes therestrict factors to information dissemination in countryside from the perspective ofgovernment, media and audience. At last, some recommendations are given.