Research And Implementation Of SOA For Network Advertisement Business Systems

Along with the computer technology and the rapid development of the Internet, network advertising as a new marketing mode is getting more and more wide application, has become the television broadcast, magazine, newspaper, and after the fourth largest of outdoor advertising media.Compared with traditional three kind of advertising media, the network advertising depend more on business systems. The business system for customers and business organization provides communication bridge, is the enterprise staff's work platform, for all of the client's business practices to provide complete system support. The business system for network advertisement enterprise, it is the most important enterprise facilities, its quality directly related to the competition ability of the enterprise and the profit space. W company business advertising departments complex system, with the expansion of business, by several subsystems growth for more than 20 subsystems, data also booming.The business system is facing the data, through the Shared database and peer-to-peer Web Service to realize the system integration, along with the rapid growth of the scale of operations and new Services, the integrated method exposed many drawbacks. Details on the status of business systems analysis, proposed a service-level systems integration, and comparison with other types of integrated approach, from the timeliness of data, system scalability, maintainability, and several other difficult to achieve service integration point to prove necessity and feasibility of the way. Advertisers then analyzed at each stage of the life cycle of business requirements, extract critical services, the service package, to establish business models.Net Ease's online advertising business systems based on Service-Oriented Architecture (SOA) Enterprise Application Integration (EAI), the effective solution to the problem of poor timeliness of data that can more quickly respond to new business requirements, and Enterprise Service Bus (ESB) architecture optimized to do load balancing in the system architecture to increase data center, to solve a variety of massive data lead to performance problems, not only improves system performance and reduce maintenance costs.