Research On Enhancing Communicational Effects Of Virtual Characters In Rich Media Advertising

Interactive rich media advertising technology, with its advantages and unique presentation of expression, is in great favor of more business enterprises. It is a form of showcase getting more and more frequently seen in the websites which audience can come into contact with everyday. Owing to its exquisite appearance, individuality, the convenience of technology, virtual characters have produced tremendous impacts upon films, animations and other media gaining. They have become big favorites of large audience. The purpose of this paper is to discuss the communicational effects of virtual characters in rich media, conduct a research on the advantages and disadvantages of virtual characters in the process of communication, and ultimately find the solutions to enhance the communicational effects.First, the background of the research matter, its significance, status of related studies, domestic and abroad, were taken into a thorough study. In the process, the research status of the relationship between advertising and virtual characters, rich media advertising and virtual characters, the designing and producing of virtual characters and communicating effects are synthesized and analyzed.Next, the paper, upon widely collected data, discussed and concluded the designing skills of virtual characters in rich media, the setting of personality lines, the technology of making virtual characters, the source of material, and the functions of virtual characters based on rich media advertising cases which contain virtual characters. It made clear the peculiarity and possible corresponding effect that could be brought about by virtual characters in rich media.Then, this paper analyzed the elements of video and audio sensibilities in communication, psychology, involvements on scene and interaction when audiences were put in front of virtual characters. Grounding upon a large number of cases and questionnaires, the study made some conclusions on the advantages and disadvantages of virtual characters communicating in rich media.After that, it put forward some promoting strategies from the macro and the micro perspective. With the analyzed results of the special features of their communicating capabilities, the paper offered some pieces of advice so as to promote the aspects of fix-position of possible appearance, designing, production, communicational methods, marketing strategies, the experience of interaction and developing strategies.In the end, a new three-dimension virtual characters of long-distance interactive system was designed to test the proposed improvement of communicational effects according to the advice and strategies given.The purpose of this essay aims to find the potentials of virtual characters in rich media. Promoting the communicational effects of virtual characters equals to promoting the effect of advertising. So we are trying to blend human's bodies to virtual environment more freely and more independently to make virtual society interaction realized. The research is expected to offer some strategic help to advertiser and technicians in both theory and practice. The new scheme intends to improve the status and help people who are focusing on developing virtual characters in rich media advertising.