Newspaper Group Of Regional Expansion Mechanism Innovation Research

With the rapid development of newspaper group, originally limited to a center citysurrounding area or an area of business activities have been unable to meet the need ofupgrade and expansion of newspaper group. So, a lot of newspaper group began to go on thecross media, cross area, cross a trade, cross system of ownership strategy development road.The newspaper group to achieve self upgrading and expansion of various attempts, transregional expansion is the main way of expansion of newspaper group, which, with the localversion of the business and practice as the main representative. In order to better realize thelocal version of the operation, some newspaper group innovation mechanism, in theestablishment of local media development company limited, in accordance with therequirements of modern enterprise system, the establishment of a standardized corporategovernance structure, made many beneficial attempts. In this paper the Yangcheng EveningNews Foshan version of the company to practice as an example, on the local version ofnewspaper group in the company of the practice problems and solutions, the practical effect isanalyzed and evaluated objectively, think that other media practice for reference.