Research On The College CID

Today's domestic and international economic situation is complicated and changeable, competitive intelligence has become an important pathway to gain competitive advantage and win in market competition. Thus, enterprise demands for competitive intelligence professionals without delay. However, the status quo that current competitive intelligence personnel output of colleges and universities mismatching enterprise competitive intelligence personnel demand has seriously hampered the efficiency of competitive intelligence work. Therefore, the establishment of universities, businesses and scholastic tripartite co-operation mechanism to influence and conduct real-time feedback to competitive intelligence education in colleges and universities is crucial to improve the quality and quantity of personnel output.Based on in-depth study and exploration of existing competitive intelligence education theory and status quo, this dissertation constructs the enterprise-oriented competitive intelligence education mechanism in order to give maximum play the role of enterprise in every aspects of competitive intelligence education, to provide new viewing angle to enhance efficiency of competitive intelligence education and practical work in enterprise.Firstly, we review the status of the related domestic and international research; secondly, based on concept definition, we deeply analyze competitive intelligence education target, impact factors and evaluation mechanisms. Then, we take Shanghai Jiao Tong University as example to conduct a questionnaire survey of college students, to understand the competitive intelligence education status quo. Finally, on the basis of theoretical and empirical research, we build up enterprise-oriented information push--evaluation and feedback competitive intelligence education mechanism.