The Research Of Cognitive Dissonance In Network Opinion Psychological

Along with the develop of network, more and more netizen involved in the process of network public opinion. The Network opinion is a complex psychological process, many public events are no longer expected by the Spiral of Silence.Based on the basic of the cognitive psychology,this article using cognitive dissonance theory analysis the whole process of Network opinion, to draw a picture of the netizen's psychological" micro-world. "Cognitive dissonance theory says, the two cognitive conflict is a prime mover, and it will force heart to seek new cognitive, or modify existing cognition. This research hypothese the netizen punbish the same or different comments, are both the result of cognitive dissonance.In view of the network opinion, using the cognitive dissonance theory analysis the psychology behind network opinion procedure, aiming to explore the regular pattern of netizen's cognitive psychology.The research is focus on the four aspects: selectiondecision, group pressure,self- esteem and attribution,and analyse their influence on the netizen's cognitive dissonance.The experiment mainly divided into two contents: the first part of the selected randomly 96 huazhong university of science and technology,and finish the questionnaire survey;The second part using variance analysis, chi-square, and multiple regression analysis method to test the hypotheses of survey data. Through the study found that the following conclusions:(1)Under the network environment , the netizen with no comments and the netizen who shows his attitude produced no significant difference of cognitive dissonance, that's is to say, select decision-making and netizen's cognitive dissonance doesn't exist influence.(2)Under the network environment , the netizen with no group pressure and the netizen who is under group pressure produced no significant difference of cognitive dissonance, that's is to say, the group pressure and the netizen's cognitive dissonance doesn't exist influence.(3)Under the network environment,compare to the low self-esteem netizen, high self-esteem netizen is less likely to produce cognitive dissonance, which confirmed the level of self-esteem and netizen's cognitive dissonance have direct relations.(4)Under the network environmen,compare to the netizen who change his attitude due to the external environment,the netizen due to the internal environment produced no significant difference of cognitive dissonance, that's is to say, the attribution and the netizen's cognitive dissonance doesn't exist relations.