| Online forum is the core of network community, it's a public platform which lets netcitizen release their emotion and declare themselves. The opinion leader in the Internet plays an important role on the public issues. This paper chooses"Argument between 360 and QQ"as an example,by using content analysis and frame theory to analyze the opinion leader in the network community how to influence the public issues.At first, this research defines the sample, through the objective and systemic analysis to filter the opinion leader. Then, made a assay in the theme,source and the attitude to find out how does the opinion leader show their tendency. At the same time, by analyzing these three aspects this paper finds out how does the opinion leader establishes public issues. The third step analyzes how does the opinion leader react to the public issues and contact with the growth of the public issue. In the last part, this paper analyzes the two patterns with how the opinion leader builds the public issues.This paper focus on the good effect on the public issue and finally find out in the course of building public issue, the opinion leader has different coercion to the public issue. The public issues have four sections: conformation,pervasion,extensity and decline. After the study of these four sections, we find out that the opinion leader made significant connection to the public issue. In the period of conformation, the opinion leader can make an orientation to the public issues, and in this period, the opinion leader in the network community emphasizes the official and authoritative opinion. In the spread section, the opinion leader likes to define their attitude. Only in this way can convince their audience. In the period of recession, the opinion leader doesn't play a positive role. As a guide, the opinion convergence is their purpose, so it's not necessary to do excessive consideration.At the same time, this paper analyzes two patterns how the opinion leader affects public issues by setting up the issue to make hotspot, enacting the frame to guide the issue. Through the research in this section, we find out according to the classification of public issues, the opinion leader can make different settings.As a significant public platform, the canonical opinion plays an important role in network community. So this paper has referential value to the following research. |
