A Study Of Marketing Of College Libraries

College library belongs to non-profit organization and among three fundamental supports for research and teaching. It is a symbol of overall college performance indicator. It is in essence service industry and provides services. To cope with competition and meet social needs, it's necessary to introduce the ideas and strategies of marketing to the management of library by fully considering the requirements of college to make the best use of library.This thesis is an attempt to analyze the current running situation of college library form the point of marketing. Specifically, it aims to use marketing related theories and methods to the marketing strategies of college library by taking account of user requirements, extent of satisfaction and information communication mechanism. It can improve the operation efficiency, facilitate resource allocation, promote managing and service standard, attract more users to utilize library resources and ultimately give full play to college library resources.Firstly, on the basis of previous research, analyze marketing status of college library by referencing object management, customer value and non-profit related theories.Secondly, consider the many facets of information which users are most interested in and come up with concrete goals and achieve these goals through marketing.Thirdly, carry out analysis of current situations of college library, investigation of user satisfaction to make plans for the future work of library. Moreover, provide suggestions on various aspects of library work and improve the overall degree of satisfaction.Finally, bring forward concrete and viable marketing advices as practical reference to improve services and promote the values of library.