Research On Development Strategies Of Beijing CATV

In 2010, with the development of the merge of the telecommunication, computer, and cable TV network. The cable TV companies in China are facing a significant change includes concepts, technology, content, structure, industry and business model.In this transformation revolution, how the Beijing cable operator to seize the opportunity to realize transformation? How to stand out under such fierce competitions and challenges? How to create a characteristic road which is suitable for Beijing Cable TV digitalization and information technology? BEIJING GEHUA CATV NETWORK CO. LTD as the only authorized company is responsible for the operation of cable TV in Beijing. Its development strategy will influence the trend of the cable TV and the development of national economy and social culture in Beijing.In this paper, it reviews the history of the development of the cable TV and the merge of the telecommunication, computer, and cable TV network at home and abroad, prospects the development trend of China's cable TV, analyzes and summarizes the experience and feature of the countries with the merge of the telecommunication, computer, and cable TV network earlier. In addition, it analysis the external macro environment, the industry environment and internal environment in Beijing cable TV, using the strategic management theory and tools, combining with the digital, networked, interactive Status of the cable TV in China and Beijing. Finally, it uses the SWOT analysis method applied to the strategic choice of Beijing Cable TV, makes the strategic orientation clear in the merge of the telecommunication, computer, and cable TV network in Beijing. It also tables a proposal to take vertical and horizontal integration strategy, business innovation strategy and business alliance strategy as the merge of the telecommunication, computer, and cable TV network in Beijing, under the proposed development strategy. With a view to the merge of the telecommunication, computer, and cable TV network, this paper studies the development strategy of the cable TV network transmission and operation in a monopoly position in the merge of the telecommunication, computer, and cable TV network. It provides an example for the cable TV transition to the development of multimedia from the traditional single network operator in Monopoly in the local geographic area in the background of the merge of the telecommunication, computer, and cable TV network. It provides a useful reference for the development of China's cable industry and network operators in the early of the merge of the telecommunication, computer, and cable TV network.