| Targeting at the current situation of research on Products Identity System (PIS), this article analyzed the hot issues of digitalized technological research. It also proposed a feasible theory of PIS digitalized construction so as to realize the effective combination between the new media and PIS. From several aspects such as design content, production technology, system construction, management and evaluation methods and future development, the author illustrated the positive influence of PIS under the new media context on enhancing product brand.In the concrete research process, this article proposed a digitalized design project about PIS and integrated the database about digitalized products identity information. We have also drafted the solutions to related software prominent technology in order to provide technological guarantee for the digitalized PIS.In order to make a quick and efficient digitalized construction for PIS, we formed three functional modules including digitalized PMI, PBI and PVI based on the form and characteristics of new media communication. For convenience, we also developed a complete series of standard PIS information database to make scientific regulatory management by SQL Sever so as to realize network transmission. On the other hand, under the integrated environment Visual Studio, we have proposed a man-machine interaction system to add, edit, input and output information, with the aim of promoting efficiency and guaranteeing the integrity, uniformity and security on database.To develop the research effectively, with the aid of personal involvement in the Chlitina's product identity designing, the author has concluded a set of effective solution to PIS construction. That is to say, from the point of corporate culture and combining PIS and digital technology and communication method of new media, we can apply some newborn factors to products identity designing and carry out the most effective dissemination by the means of different digital manifestation. In practice, the author applied the theory to Chlitina product identity designing. As a result, we can guarantee the integrity of Chlitian identity, realizing digitalized, visualized, systematized, standardized and multimedia products identity.Research in this thesis:1.Setup the content of project including the text, images, video and audio content of digital design.As for content of the design, starting from the digitalized image, the author has made solutions about graphic image processing, animation, video and audio processing, and multi-media web interactive and virtual-reality interactive digital technology.2.Construct PIS efficient digital system and communication system for the rapid integration of a variety of digital new media. According to information database for the PIS, we can use SQL Sever as database to regulate the management, and propose evaluation methods.3.In order to meet Chlitina market demand, we have made products identity digital print ads and online monthly newsletter, written digital PI manual, produced digital video ads for a variety of media, and three-dimensional identity of the interactive displays. We also set up a website to promote products and a net platform for digital interactive sales.4.These programs have been approved by market testing and evaluation, which embodies practicability and feasibility of PIS digitalized construction. Under this circumstance, we put forward the future development trend for PIS digitalized construction.Through the above research on products identity from a comprehensive, systematic, digital visual point, we have established PIS digitalized system under the new media context, shaped the corporate image and product brand image, enhanced competitive capability in the market, and promoted research and development of PIS digitalized construction. |
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