On Media Production In Production Of Contemporary Art

The modern media rose rapidly in the 20th century, changed the artistic production environment and art production method enormously, simultaneously has also enriched the artistic existence way. Since the 1990s, as a result of new medium massive appearances, also has expedited some new medium culture phenomenon:Had the network, had the network culture; Had the handset, also had the short note culture. Depends on the networking development, the flash animation, the network video frequency short film, the network game and so on arises at the historic moment. Science's and technology's development caused the media revolution and the development, the media revolution and the development has caused art production method transformation.The media evolution and the development have had the material effect in the social life and in art realm of production. The contemporary media already integrated to people's daily life, becomes the people to live the important constituent; In the media not developed time, the media has the material effect similarly to the artistic production:After the spoken language this kind of information media produces, promoted the oral literature development, after the writing media was born, to enable the literature better spreading with to preserve, the paper and print media's invention and the dissemination enabled the literary dissemination the scope to obtain expand; In the medium information environment, the medium changed the traditional artistic production, not only writer's creation way has the change, moreover film and television art, network literature and so on new artistic production class birth.The medium art production activity's production method had new manifestation under the contemporary medium's influence:The media art productive forces already formed, also had new manifestation under the contemporary medium influence's art productive relations. The media constituted in the productive forces various essential factor constituent, the medium tool form had been deciding the artistic product presented the way, different presented the way to affect the art itself; The artistic producer carries on the artistic creation in the medium environment, the different medium plays the different role to the artistic producer's creation; Science's and technology's development was born the new medium, the new medium is utilized in the artistic production to produce the new artistic style. In the productive forces not developed time, held the physical production material, held the medium, held the energetic material; Along with the productive forces development, the medium technology's enhancement, the information is monopolized no longer. Thus it can be seen in the different time medium's important position and the function is noticeable. In the medium time, the artistic production main body also has the new change now, the individual artistic creation originally transformed the collective cooperation, the individual artist transforms the organization artistic production group. This kind of transformation has obvious manifestation in the film and television work's creation and in the network art's creation:The film and television work transforms gradually by the original direction responsibility system into the producer center system, each kind has the specialty talented person to assign to the concrete link in; In the opening, in the interactive cyberspace, the author and reader's interaction enabled the literary arts the creation to have new manifestation. The contemporary medium also has simultaneously guided the artistic expense group shift and the expense interest change, therefore artistic creator in creation time and reader when expense can receive the media the enormous influence.Under the contemporary medium's influence, the artistic production activity's type and the constitution also had new manifestation:In production link, books magazine film and television work and so on before the publication printing and manufactures the organization plans affects essentially, the edition and the producer has played the vital role in this process. The computer and networking's support causes the network artistic creation into possible. In disseminates and in the expense link, the medium played the propaganda and the guidance role. After audiences' absorption and the feedback, through the medium transmission, could cause the artistic work to carry on the new round reproduction with to expend again. Therefore the medium is changing the artistic creation process, the spreading process and accepts the process, based on the medium influential role, proposed the medium production activtiy in the artistic production's scope.Media production mobilism's statement has the vital significance to art production theory. It not only explained in the real life some reality existence phenomenon, and has enriched the present age theory of literature and art content, has promoted the present age theory of literature and art level; It is not only the theory to the reality explanation, simultaneously can also to the artistic producer's practice instruction function. Medium to artistic production influence when in contemporary art already became the fact which exists impressively, the artistic theory must respond the modern media development the new change which brings for the artistic production, carries on the essential theory explanation to it.