Studies On The Visual Culture And Its Way Of Viewing Of Electronic Media Times

With the development of high technology, the power of the media had entered into the social and cultural dissemination, especially the involvement of the electronic media, which strengthened the visual culture. It let the mankind feel the visual cultural exited everywhere when they entered into the age of electronic media. Therefore, human had accessed into the age of mechanical reproduction, in which sound and images were accepted in the dissemination of culture. The capacity of the sound and image about copying, spread and permanent storage was enhanced by the electronic technology, which was identified by contemporary visual culture at the present society. Here's visual culture is a very broad conception, which includes quite a lot of contents, such as painting, advertisement, architecture, sculpture, film, animation and different kinds of images that are hosted by various art forms, which can be included in the range of visual culture. However, the conception of the visual culture will be explored in this essay is relatively small. It is only the visual culture that is full of images which is guided by the electronic media. It is also the cause of this essay writing. Because the present study about visual culture is not so systematic and comprehensive that is lack of exploration about the viewing methods.The essay will discuss the visual cultural status in the electronic media time when the print culture had shifted to the visual culture in the contemporary cultural context. In this shift, the electronic media culture bearing the image culture had formed the violent impact and influence to the print culture. With the language of the core as the print culture has given way to the visual culture with the image as the core. At this point, contemporary visual landscape had to drift away from real to virtual. The human who are living in the real world can experience the impact to the visual image which proposed by the electronic media every day. Therefore human mind were led by the electronic media which turned to the visual intuitive from the representation association.The visual culture in the age of electronic media has its own features and connotation, which expressed in three aspects. The first one is visual expression of ideology. The second is rendering images of the collective unconscious. The third is the characterization of the mass culture and consumption culture. Certain ideology exited in any other age, which has the implication of human collective unconscious. But the image of contemporary visual culture presents human consciousness.Every culture has its own specific way of viewing. "Viewing methods" in contemporary visual culture is abnormal different from the viewing methods in traditional social culture when compared with them. There are some concrete changes from which are the "wandering view point" to "fixed window" and the "aesthetic contemplation" to" Quick View". In these changes, as the subject of visual sense, human have a great visual active option, but also unconsciously fall into a state of passive viewing.Finally, the essay will analysis the significant affection and profound impaction of the visual culture in age of electronic media. Contemporary visual culture will bring mankind into "an era of interpreting drawings". Humans'sensory organ will achieve a great pleasure when they are interpreting drawings. But at the same time, the human mind has fallen into a passive state unprecedentedly. In this state, the human have more reasons to re-think the key issue of authenticity.The ultimate meaning of any cultural studies will point to the development of human beings. We should find the visual survival crisis in the process of the studies about the visual cultural significance and look for the opportunities to advance in the crisis. The development of visual culture is associated with the rapid development of technological society. Therefore, our knowledge attainment which carries the theme becomes essential that have our overall perception and profound understanding about the visual culture. And it is the exact significance of the essay.