| The transition of culture from linguistic center to visual center symbolizes ten coming of visual time.Visual culture has been the reality of the culture field and communication field . However this kind of culture doesn't have total positive meaning for human being.The violence and the pornographic visual contents can make the values of adolescents distorted, and affect their grown process of socialization. The visual culture urges the public esthetic sentiment vulgarization and at the same time, makes their tastes deactivation. The visual culture of advertisement has promoted the the popularation of hedonism and materialism, and misleaded the public value and the behavior as well. The network visual culture causes adolescents' deletion of moral consciousness and losing control of their behaviors. The globalization communication of visual culture has already impacted our national culture, and leaded to the peripherization of national culture.It's emergent and important enough to resisting the negative effects of visual culture' communication. It's a profitable attempt to strengthen mass medias' consciousness of self-dicipline in visual communication, to adjust and balance all kinds of methods of medias' cultural communication through laws and regulations, to maintain the subtile consciousness of citic to culture, and to enhance audience's visual accomplishment. In era of visual culture communication, what we should do is to deal correctly with visual culture communication, displaying its positive effects, resisting its negative effects, promote the visual culture's development. In this way, makes the culture of the whole world richer and more colorful, and makes the society more salubrious and harmonious. |
