New Medium Age Of Our Country Provincial TV Channel Integral Image And Packaging Search

Twentieth century is the radio and television, newspapers and the Internet and other media re-integration advantages, the new level of interpleader the media age, intense competition between the various armored cavalry can be said, intensified. The television market in China a large share of the provincial satellite TV media, in the face of such an era of opportunities and challenges, its own development has been exploring them. Provincial Satellite TV is the only province that can affect the country's channels, the provinces are generally the flagship television channel, which in the fierce market competition in the long way to go, the opportunities and challenges to sort out development. The face of fierce market competition, more and more provincial TV brand consciousness, strive to build their own brands. In 2004, a provincial TV for the positioning of fire, such as tea revision activities. Travel Channel TV incarnations of Hainan, Guangxi TV channel targeting women, Hunan Satellite TV to create "Happy China", Jiangsu Satellite TV "emotional world", Anhui TV, "TV outlet", Sichuan TV, "the story channel", through the positioning of these differences, provincial TV out of the brand survive the first step. Become more deeply rooted concept of TV packaging, using a variety of TV packages means to create brand new TV channel personality has become the development of provincial-level TV media, the most important way to break through. TV package also gradually go from the fragmented local behavior of the global co-channel integrated package of basic pattern has been formed. This channel is wrapped in the same time reflects the business philosophy of the media has become for the television audience, to expand the influence of a weapon. In this paper, the television package on how to complete the system with the channel brand integration and digital technology in the new media age, the development of packaging for the TV channel's image and building a new development of space technology and research and feasibility studies a number of issues, for our province level TV media, brand building for the development of new meaning.