College Student Management System Based Crm

With the development of higher education, college students'population has grown increasingly in the school. And students of the relevant data quantity become large, department provide and use student information which becomes more and more. The traditional student management method has obvious can't adapt to today's management requirements; Use of web-based management information system (MIS) to integrate student management system has become an inevitable trend.As college management system reform and development, facing the student management idea gradually moving to service concept, more and more CRM (customer relationship management) thought has been used in the student management practical work. Such as "take the customer as the center", "pay attention to customer satisfaction and loyalty", "customer lifecycle extension", and "make full use of customer information data analysis and data mining" etc. The majority of the existing student management system has only a pure "management" function, need new ideas into one.Therefore, many colleges and universities need to establish a difference with the existing student management system, based on the concept of customer service for students with a unified network platform management system. The set up of this system, can promote the college student management level, adapt the student management work requirements of reform, also with the establishment of the informationized, digital campus development direction.The paper has analyzed university student management system of basic research, to achieve the comprehensive analysis, the student management system based on CRM the requirement analysis, technical feasibility analysis.?In the previous work, based on the network structure of the system design, logic design, detailed design, and database structure design.?Implementation part of the system, we have targeted to select basic information management of the students, information management elective, and student performance management module as to achieve the object, Thinking into the CRM so that the system can achieve interactive communication with management and students, in the appropriate module for data mining, analysis of the results of teaching, and then to implement individualized teaching for students.Based on system realization, we in Windows environment the system function test, pressure testing, safety testing, the system implementation evaluation, preliminary reach the expected purpose.? Student Management system into the CRM idea is a relatively new area of research, there are a lot of work needs to be done, due to time constraints, limited personal ability, there are many inadequacies in the system, needs further study.