| Today, SMS as a medium of communication has penetrated every corner of society. Whether you're rich or poor, whether you're in the urban and rural areas, you can feel it with the waves dancing on the scene. With carrying out the business by China Mobile and China Unicom since 2000, the volume of SMS sent every year has been growing rapidly, and China has become the world's largest area of SMS.With more than ten years'development, SMS has been not only a new medium, but also a social and cultural phenomenon, an interpersonal approach, and even a way of present life.To research SMS in the perspective of media, culture and industry, we will draw a more comprehensive and systematic understanding of SMS; and it will also help us to get a deeper understanding of the constant impact of SMS on our daily life and our customs.The birth of mobile phone has produced a significant and far-reaching impact on the history of human civilization and the history of communication. As an important feature of mobile phone, SMS has conquered the obstacles of geography, time and computer terminal equipments in spreading information. With Its convenient, fast and cheap features, SMS can spread information at the same time when whatever has happened. So SMS has become one of the most convenient accesses to get information in modern times. To inspect SMS with the theory of Media Environment, such as "all history is the history of the media", "medium is the message", "remedial medium", "medium is an extension of the human body", "the anthropotropic trend of medium", we will obtain media environmental characteristics of SMS. SMS has the characteristics of quickness, convenience and interactivity, which has both the feathers of mass media and interpersonal communication. The relationship between SMS and other media is not replacement, or subversion, but inclusion and integration.SMS has the characteristics of media, and its social and cultural impact has become more and more clear. SMS has struck our used knowledge with its unprecedented way of spreading information. Because of its high popularity, most convenient and low cost features, SMS has become the typical representative of popular culture, which has greatly struck the long-standing elite culture and rebuild the private sector and public areas. Its personal communication features have made the private space no longer just a private space. With the steady growth of the amount of messages sent by people in China, the "thumb economy "triggered by SMS has changed our consumption habits greatly.Thumb economy has become a new industry gradually. The program of Super Girl beginning at 2005 has made SMS a great golden industry from a simple media. With the maturity of 3G, with the prosperity of commercial services, such as talent show and ads, and with the birth of some new industry, such as MMS, e-books and mobile newspaper, the thumb economy has been valued by more and more people. In guiding the healthy development of SMS, we are bound to strengthen intellectual property protection as a fundament, to strengthen supervision of the supply chain services as a long-term mechanism, and to combat bad message as the key breakthrough, and then, we will build a healthy and upward image of SMS economy. |
PDF Full Text Request