Studies Of Public Health Emergencies Reports Under Rational Communication Media Perspective

Today, China is in the most critical period of social transformation, political reform and economic development of a healthy and stable society, the main agenda, and public health reform and development, relatively speaking, weak. It is because of institutional imperfections, coupled with the transition, an increasing social anxiety, led to the sudden public health incidents occur frequently. As public health emergencies of life, great harm to society as a social media platform for information exchange, this time not only assumed the function of information transmission, but also should take advantage of their strengths, and intervention of events influence and guide to the best baking their development, public health emergencies of problems exposed in the supervision given to better implementation of "social control" function. Therefore, a rational perspective to examine the current spread of public health emergencies reported on the future of mass media on how rational and properly reported to public health emergencies of great significance.On the whole, rational communication in the media coverage of events in public health have made great progress, but due to our policy, business and media practitioners themselves factors, rational communication is still largely in the digestion by thus making the media in public health emergencies is difficult to be fully functional in the play, which not only damages the vital interests of the public, but also reduces the credibility of the media, and hindered the resolution of crisis. Therefore, this thesis rational communication medium of the perspective, mainly through the "Influenza H1N1 influenza epidemic", "Shanxi vaccine incident" and the "Sheng Yuan 'precocious' milk powder incident," the analysis, the present communication in the public health reason event reports lack of progress and sort out and summarize, and to the Lack of rational analysis in depth, and then raised in the media, public health emergencies in the spread of rational strategies to the future for the media coverage of public health emergencies activities for reference. Paper is divided into four parts, the second and third part of the focus of this paper, the specific framework is as follows: Introduction, this thesis focuses on the origin, significance, and research methods.The first part, the first reason is the spread of the concept of the media, it is in the news media, the return of the Background It gives a brief introduction; second section describes the coverage of public health emergencies and the characteristics of the concept, and our emergency public reported health status of the event made a brief combing; the third is to introduce the perspective of the media to examine the rational dissemination of public health emergencies reported significance.The second part, first, mainly through the larger social impact of the current public health emergencies, a rational analysis of media coverage of its performance and lack of communication; Second, from the policy environment in China, business, media practitioners of the three aspects of their own rational reason for the missing media.The third part, from the level of media coverage, media, public opinion level, three levels of media literacy practitioners make rational dissemination of the media perspective of public health emergencies reported strategy.The fourth part of the first set of media communication for the media's own reason, our media industry, our public health, develop a rational meaning of citizenship in four areas; Second, reaffirmed the rational communication in the media coverage of events in public health achievements also admitted that the lack of communication media rational, and that the voice of the people for more and more rational communication, media communication is not only rational public emergency reporting requirements, but also the media coverage of events in the operation of other types of requirements.