| The Bai Daben ballad singing is a unique folk art form of talking and singing of Dali. Under the impact of the mass media and network communication, its development has faced with numerous difficulties. The present research results of The Daben ballad singing hasn't involved its relationship with people's real life, its performances, development and function in public life, and the interaction between its rise and fall and the masses'demand. The author has researched the Heritage of The Daben ballad singing from the perspective of communication science, analyzed its communication characteristics of various stages and investigated the communication dilemma it facing under the current broadcasting environment. The author considers that The Daben ballad singing is an important product of cross-cultural communication between Han and Bai. It used to have a very far-reaching influence in the Bai people and play an important role in their cultural development and spirit cohesion. The Bai Daben ballad singing has helped the cultural identity and consciousness of Bai people and contributed to the formation of collective memory. The actor of The Daben ballad singing at that time acted as the role of opinion leaders, and The Daben ballad singing's development and growth had a positive effect on the integration of Han and Bai culture.Throughout the process of inheritance and dissemination of The Bai Daben ballad singing, the audiences are the lifeblood of survive and development of this music. So, in the current situation of corresponding the requirements of narrowcasting and demand of ethnic identity, The Daben ballad singing should find the core audience and return to local audience under the influence of the mass media and tourism. The Daben ballad singing should set content according to the audiences'demand. What's more, The Daben ballad singing should shoulder the heavy responsibility about developing Bai culture and focusing on the cultivation of The Daben ballad singing actors in new era. |
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