Shandong Peninsula Urban Residents Blue Economic Zone Track And Field Consumer Research Related Products

The Shandong peninsula blue economic zone seven city of Qingdao, Dongying, Yantai,Weifang, Weihai, the sunshine and Binzhou city residents of track and field consumption asthe research object, by using the method of literature, expert interview, questionnaire,statistics and logic analysis methods for the Shandong peninsula urban residents blueeconomic zone track and field related products consumption explored the theory andempirical research. Draw the following conclusion:First, the track and field related products consumption is Shandong peninsula urbanresidents prefer blue economic zone of sports consumption project, in15sports consumptionwas third in project, this and track and field sports have less money, popularizing degree ishigh, high, competitive and strong and handsome, can shape the advantages of the bodilyform a remarkable relationship.Second, Shandong peninsula urban residents blue economic zone of track and fieldrelated products consumption level of understanding is good, through the survey mostShandong peninsula urban residents in blue economic zone to track and field related productsin spending.Third, Shandong peninsula urban residents blue economic zone track and field relatedproducts consumption the motivation is is physical fitness, it shows that the track and fieldsports fitness function has been Shandong peninsula urban residents blue economic zone ofcognition, but also shows that track and field other functions of consumption and had not beenShandong peninsula urban residents accept blue economic zone.Fourth, Shandong peninsula urban residents blue economic zone track and field relatedproducts for the consumer information channel is mainly the introduction of relatives andfriends and mass media, in track and field sports department issued by the quantity andquality of consumer information on needs to improve.Fifth, Shandong peninsula urban residents blue economic zone of track and field afterconsumption products more than half of the general feeling that Shandong peninsula urbantrack and field products blue economic zone can be most by city residents, but, there arecertain disadvantages. The product quality or the poor effect, high commodity prices isShandong peninsula urban residents blue economic zone after consumption of track and fieldnot satisfied with the main reason.Sixth, Shandong peninsula urban resident basic blue economic zone will track and fieldproducts consumption, but, consumption level is still is not high, and the specific situation is: in men than in women consumption level is high; Older the consumption level is lower;Enterprise or business management personnel, education and science and technology workers,medical workers this three kinds of people consumption level is the highest track and field;The more income for the inhabitants of track and field spending, the bigger the its track andfield consumption level is higher; The higher the degree of culture of the crowd the track andfield and the higher the consumption level; Yantai, Qingdao, Weihai city residents track andfield consumption level belong to a higher level, Dongying city, Weifang residents track andfield consumption level to belong to medium level, Rizhao city, Binzhou city residents trackand field consumption level belong to a low level.Seventh, Shandong peninsula urban residents blue economic zone track and field relatedproducts in the consumption structure, or in the track and field clothing, equipment, etcphysical types of consumption is given priority to, ornamental type consumption, joiningthe proportion of consumption is not big, this and the Chinese sports consumption structuresimilar.Eighth, Shandong peninsula urban residents blue economic zone track and field relatedproducts to watch type, participated consumption participation form is mainly with family,friends and colleagues.Ninth, promoting Shandong peninsula urban residents blue economic zone track andfield's consumer behavior factors is a higher income, on track and field item of interest, trackand field sports worth more consumption, leisure time; Restrict Shandong peninsula urbanresidents blue economic zone track and field's consumer behavior factors were relatively lowincome, less leisure time, no perfect location equipment, track and field consumer price ishigher.Finally, Shandong peninsula urban residents economic conditions improve blue has goodtrack and field consumption expectation demand and development trend.