Research On The Status Quo And Countermeasures Of National Traditional Sports Industry Development In Shandong Peninsula Blue Economic Zone

This article is based on the status quo of national traditional sports industry of the blueShandong Peninsula Economic Zone. The research and analysis was made through the methodssuch as documents, interviews, logical analysis, surveys, combined with management knowledgeof economics, environment and marketing and other related disciplines as well as blue-economictheories and sports industry, understand the present situation and problems of traditional ethnicsports industry development in the Blue Economic Zone and put forward sustainabledevelopment strategy on this basis. Due to the limitation of energy and paper space limitations,the research on the development status quo of the various fields of national traditional sportsindustry the blue Shandong Peninsula Economic Zone cannot be much in detail, which alsoneeds further follow-up studies to be improved in the future.The research results show that in the blue Shandong Peninsula Economic Zone, a lot ofpeople take part in traditional ethnic sports activities and most of the people also like traditionalethnic sports; however, there is short of professional guidance and training instructors. In thisarea, the people of traditional ethnic sports consumption accounts for a certain number, but thenumber of people who go to the site to watch traditional ethnic sports competitions and go tocharging stadiums to exercise only counts a small part. There has been not enough publicity; themajority of the population cannot get the relevant information in time to participate in thetraditional ethnic sports consumption. There is a certain gap of traditional ethnic sportsconsumption level between the people in urban area and in rural area of ShandongPeninsula blue economic zone. The survey showed that for the residents in this region, theirpurposes of traditional ethnic sports consumption are mainly physical fitness and entertainment;most people agree to have the tradition ethnic sports of the entertainment kinds in touristattractions sports.Countermeasures for the development of ethnic traditional sports industry in the ShandongPeninsula Blue Economic Zone: make the full use of the development advantages of thetraditional ethnic sports industry in this area, by dint of the timing of building the ShandongPeninsula Blue Economic Zone, combing the traditional ethnic sports industry with BlueEconomic Zone Planning; development of traditional ethnic sports industry to follow up thedevelopment of science and technology; develop traditional ethnic sports scientifically; establishscientific theoretical system of traditional ethnic sports development, strengthen the managementof government policies, improve the nation's traditional ethnic sports market economy system;strengthening training of traditional ethnic sports industry talents, improve the service system of the traditional ethnic sports industry itself, increase publicity and guide the consumption oftraditional ethnic sports reasonably in Shandong Peninsula Blue Economic Zone.