As the market economy and social development, non-profit organizations in remedying market failure and government failure has been playing an increasingly important role as "government-market-social" three important parts of the structure of the society. Non-profit sports organization's development has become the main direction of the development of modern sports, a fitness activities undertaken to build sports power important carrier.Based on consulting related literature, the macroscopic angle on the basis of research achievements, mainly using inductive constructed, case analysis, theoretical and empirical combination of research method, through the Chinese non-profit sport organization's development being summarized, and the market from establishing alliances mode and cooperation mode with the government establishing contract in two aspects of Chinese non-profit sports organization operation are analyzed, And taking the China football association with many enterprises cooperation, chancheng district government and sports venues signing a purchase of public sports service for example respectively, analyse the operation mode's advantages and disadvantages used in these two cases, to found problems of the operation mode encounted in practice, and in the final suggestions are proposed for existing problems. Hope to provide suggestions for non-profit sport organization applying this model in the future. |