Lanzhou 101 Online Marketing Optimization Strategy Research

Along with the social economy, science, technology culture and network industry development, education development is having huge change to the Internet. As the core of modern distance education mode-online learning is becoming a global education training trend and trends. Basic network education development is in full swing, lots of online appeared on education market in primary and secondary schools, during the process of the development of online face peer forceful and homogeneity competition,. Operators how to use marketing strategy in market competition edge, how to maintain the momentum of development of a few years ago, is online a never-to-be-evaded problem.Based on the study of Lanzhou 101 online, using the related knowledge of marketing for the online and rival comprehensively analysis and research on its marketing strategy, putting forward one's own thinking.The current situation of management was expounds in this paper, meanwhile the problems in the marketing are analyzed. It expounded emphatically online marketing strategy of Lanzhou 101 optimization research and development. Using 4P,4R,4C and 4V marketing theories, customer value delivered theory and differentia strategy for online marketing strategy analysis, from customer relations, relationship marketing, customer value added, promotional advertising aspects of the future of online marketing strategy, and according to the proposed ideas put forward a series of this idea measures and solutions.With the hope of Lanzhou 101 online continuous development, researching and solving these problems promote its core competitiveness, and has certain significance for the development of operation, online schools provide new ideas and opinions.