| In recent years,with the development and improvement of technologies such as big data,cloud computing,and e-commerce,the Internet platform has become the main consumption channel.Online marketing channel expansion on Internet platforms has become an important strategic direction for variou S Companys and online marketing has become the core competitive advantage,showing its unique value.This is an era of information explosion.Consumers have access to information and make choices on various platforms every day.In particular,consumers of Generation Z,known as "Internet natives",are scattered and gathered on various online platforms based on their personal preferences,and they pursue personalized and unique products and services.Consumers of Generation Z are precisely targets of S Company.In the increasingly competitive market environment,only by deeply understanding the demands,characteristics,and habits of the target consumer group,and implementing accurate online marketing with the assistance of modern information technology and means,can S Company provides personalized and diversified products and services,thereby improving the customer experience and customer loyalty and creating brand value.This paper investigated the online marketing strategy of S Company.The current online marketing situation of S Company was analyzed based on the characteristics of the industry where it operates and the causes of its online marketing problems were investigated through questionnaires and interviews so as to formulate a plan and guarantee implementation plan for accurate online marketing of S Company based on the theories of precision marketing,content marketing,and user portraits.It was hoped to guide the online marketing of S Company in a more precise direction so as to further reduce its marketing costs,improve the satisfaction of target users,and enhance the core competitiveness of S Company. |
