The Research On The Characteristics Of Self-driving Behavior And Marketing Optimization Strategies In Lanzhou

In recent years,with the improvement of people's living standards,the domestic tourism market has developed rapidly,and more and more people like to have a strong experience,strong independent self-driving tourism projects.Self-driving tourism refers to a new tourism project with unique autonomy,individuality and experience.Therefore,self-driving tourism has been favored by young tourists who pursue fashion and individuality.However,China's self-driving tourism market development started late,the current self-driving tour around the market can not meet the needs of tourists.Therefore,there is an urgent need to investigate,understand and analyze the demand of self-driving tourism market in China,and to determine the self-driving tourism market development strategy according to the demand and supply of self-driving tourism market.Based on the contradiction between supply and demand of self-driving tourism market in Lanzhou,this paper studies the characteristics of self-driving tourism consumption and its marketing strategies in Lanzhou City,according to its own research interests.This paper uses the literature analysis,questionnaire survey and data analysis method to start from the background of self-driving tourism in Lanzhou city,and gives a detailed overview of the basic theory of self-driving tourism,and then use the questionnaire survey on Lanzhou self-driving tourism consumption This paper analyzes the current situation of self-driving tourism consumption market in Lanzhou,and then analyzes the problems exposed in the development of self-driving tourism consumption market in Lanzhou city.Finally,it puts forward the market for the development of self-driving tourism consumption market in Lanzhou The development of a variety of self-driving tourism products,to strengthen the experience of marketing;to strengthen self-driving tourism information management,improve infrastructure construction and build and improve the self-driving tourism marketing system,to promote self-driving tourism marketing,innovative marketing strategy.