Research On Marketing Strategy Of Beijing Chalk Blue Sky Technology Co.,LTD.

With the continuous development of Internet technology and the extensive application of mobile terminal,"Internet+" has been brought into the national strategic category in recent years and infiltrated into all walks of life.The traditional education and training industry is facing the industry transformation,and the online training industry based on the Internet has become the "tide player" of the training industry.At present,there are many theories and successful applications about the marketing strategy of the training industry,but the research on the marketing strategy of the online education company is relatively few,especially under the background of the "new Crown Epidemic" and the wide popularity of online teaching,the research on marketing strategy of online education company is more meaningful.Based on the mature marketing theory framework,this thesis makes a systematic study on the marketing strategy of Beijing Chalk Blue Sky Technology Co.,Ltd.First of all,the relevant theories of marketing are summarized,which lays a theoretical foundation for the follow-up research.Secondly,it analyzes the macro-environment,Industry Competitive Environment,internal resources and capabilities of the company by using step model,Porter’s five-force model and value chain model,and the use of SWOT model of the company’s internal and external environment advantages,disadvantages,opportunities and threats to comb,select the marketing strategy for enterprises.Thirdly,this paper uses the STP theory to make market segmentation and target market choice,and then sets the enterprise’s marketing goal in the social goal and the market goal.Based on the 7PS service theory and the actual situation of the company,the marketing strategy of the company is worked out,and the corresponding measures are made from three aspects of technology,organization and culture.The last part is the conclusion and prospect of this thesis.Through the choice of the marketing strategy,the setting of the marketing goal and the formulation of the marketing strategy of Beijing Chalk Blue Sky Technology Co.,Ltd.,we can perfect the company’s marketing strategy and strengthen the company’s marketing management ability,to help companies make the right decisions in a changing market environment.The establishment and application of marketing strategy in Beijing Chalk Blue Sky Technology Co.,Ltd.provide reference for the marketing strategy of online education industry.