Vision Of Public Administration, Our Tour Guide Reform Of The Management System

The competent administrative departments should travel guide management process in what role to play, what function, and what role is related to guide the management can smooth the important problem of these problems to be through tourism public management activities throughout the process of public management, tourist agencies and management mode, and so has important influence.From the tour guide management system to see, our country tour guide management has been there are "a daughter-in-law several woman" phenomenon, lack of unified management system. Facing the tourism administration, supervision and law-enforcement departments, tour guide tourism association, the tour guide management companies, travel agencies, tourists, tour bus drivers etc and the interests of the tour guide, makes the game in the process of tour guide in the actual work not know what to do, to bear the social and media impose the stigma of tour guide. So to guide the reform of the management system has become a problem to be solved.This paper put forward the tourism industry in the country to build a strategic pillar industry in the backdrop, pass to our country guide management system, the author of public administration from the government regulation theory, public governance theory and the new public service theory analysis Angle in the tour guide management system reform the existing problems, and the main reason, main is the government management function disorder, tour guide career orientation are not clear, the identity of the tour guide is not clear, defined ownership "zero negative membership fee" rampant, tour guide's salary system defects, guide the regulation of absence, tour guide into-exit mechanism and supervision system of assessment is not perfect and other reasons.The current tour guide management system has the cause of the problem, this paper, from the analysis of public management point of view, strengthen and perfect our tour guide management system reform, this paper proposes the countermeasures to strengthen the control of the government, further standardize guide management order; Strengthening the government regulation management, and to further improve the quality and level of the tour guide management; The transformation government function, improve the tour guide management system; Clear career orientation, tour guide rational transparent guide to the tour guide, salary system to strengthen the supervision of the management institution, perfect the tour guide classification and grading system, perfect training system, and promote the tour guide guide the construction and development of the association.