Research On The Incentive Mechanism Of Tour Guide In Huizhou City Under The Background Of"Trouism Law" Situation

Tourism Law was promulgated on October 1,2013,the introduction of this method to theinfluence of a milestone in China’s tourism industry,to the tourism and tour operators,tourismpractitioners,it has played a good regulation and protection effect,the law realizes the tourismplanning,tourism market management,tourism complaints and disputes,tourism safety etc.,itplays a very important role on the promotion of China’s tourismdevelopment.However, "tourism law" has encountered some difficulties and obstacles in theimplementation process,especially the legal norms about the tour guide,put forward more andmore requirements and constraints on the tour,such as "shall not arbitrarily change theitinerary or suspension of service activities,may not ask for tips to tourists,notinduction,deception,force or covert forcetourist shopping or attending a fee tourism project" and so on,these legal provisions have a great change and influence to the tour process,waysand methods of the past tour guides,they generally feel that the delegation of flexibility andfreedom thanbefore,income is also reduced,especially on the tour guide tipping fee.In thiscontext,the tour guide produced negative thoughts to the tourisn,the tour guide’s turnover rateis also rising fast since "tourism law" implementated,and the central governmentimplementated the "eight provisions",the Huizhou tourism market situation worse, andtourism management department in the corresponding incentive mechanism is notperfect,including the tour guide salary,promotion,training,the level of the tour guide etc.Thetour guides are not optimistic about tourism industry,have a direct impact on the developmentof tourism in Huizhou.This article through the literature method,interview method,empiricalanalysis method,through the tour guide in Huizhou city status of incentive mechanism,andthrough the questionnaire of 187 Huizhou tour about hierarchy of needs,stimulation andincentive mechanism to tour guides of the "tourism law" after the introduction,analysis theimportance of a tour guide in the physiological,safety,social,esteem,the needs of selfrealization five aspects,also analysis the tour guide’s incentive satisfactionthe in thematerial,training,promotion and spirit,as well as analysis the impact on the "tourism law" onthe tour guide salary,staff quality,the standardized guide managemetc,summed up theexistence of incentive stagnation,analysis the causes of problems,at last,according to theinterview and empirical,combined with the actual situation of Huizhou tour guide,construct 7tour guide incentive system,,including salary system construction of service quality,perfectthree-dimensional training system etc. specific measures from the point of view ofgovernment.