In Term Of The Plane Design Of Imaginative Beauty The Inheritance And Development

Chinese traditional aesthetics of the profound Chinese unique "imaginative beauty" throughout the traditional Chinese aesthetics of our country, the always traditional books, painting and other art has certain influence, "imaginative beauty" creation is a Chinese art aesthetic highest pursue. Traditional aesthetics in China has a long history in thousands of years of history. The rich connotation, philosophical form language extensions of ancient wisdom, predecessors to become irreplaceable visual design innovation is the cornerstone of today.Contaminated the blundering in contemporary Chinese cultural influences, plane design in "go fetch" complacent gradually alienated from it should peculiar tradition connotation, lost its unique aesthetic perspective. If the "imaginative beauty" as a kind of unique national visual language, it is in the modern design plays a more and more important role in modern design, the national aesthetic culture as a kind of carrier, absorbing traditional culture spirit in the meanwhile, nature also shoulder the responsibility of Chinese aesthetic culture inheritance, when we face is "internationalization" visual symbol flood "localization" visual language of Chinese aesthetic culture, aphasia in modern design fusion, create the visual design with Chinese culture, that on the significant for important judah.Chinese traditional aesthetics has a long history, with its independent chic and unified style, shows the unique, deep and rich charm of ethnic traditional and visual culture. "Image" as the traditional aesthetics of a unique Chinese spiritual qualities of traditional design culture, is the product of extended out of context, though we today already change, can "imaginative beauty" in modern graphic design has its unique using the characteristics and value:first, it is a kind of cultural identity system of signs. Second, through the elements of traditional art borrow or transformation can improve the accuracy of Chinese characteristics, appeal to act more distinctive aesthetic culture. Third, this kind of "meaning" and "elephant" artistic creation way can powerful reflects stylist personal style and quality. Fourth, summarizes some of the art with Chinese characteristics, and realize the modern processing technique organic integration of traditional and modern design, looking for the connection between traditional and modern.This paper from the nation's traditional aesthetics, the "imaginative beauty" as the starting point, the "image of traditional aesthetics" the aesthetic characteristics are discussed, understand its embodiment of ethnic traditional culture influence of modem graphic design, with strong practical significance. In this paper the modern graphic designing on how to inheritance and development "imaginative beauty" problem discussed. Images are emphatically analyzed the causes of beauty "; Concrete analysis of modern graphic design with Chinese culture to create new several ways of contemporary graphic design, and facing the realistic problems in the thinking.