Traditional Calligraphy Element In The Use Of Graphic Design, Creativity And Aesthetics,

Chinese traditional calligraphy Elements is an unique art in the world. It becomes more precious in design domain which is unprecedentedly internationalized, furthermore, it has broader prospects and appreciation of the beauty value in the use of modern graphic design.The paper falls into four parts: The first part,traditional calligraphy elements and modern graphic design. In this part, it has carried out concrete analysis by combining logo design, poster design, packaging design and so on. In this part, It mainly focuses on the Chinese implication surrounding the traditional calligraphy and the use in modern graphic design. The second part, the operation method of traditional calligraphy Elements in modern graphic design. In this part, it simply analyses the operation method of the existing traditional calligraphy elements, for example, the performance in Pen and ink, paper and ink that China's traditional "four treasures", the novelty in Verve Creative ink technique of expression in modern graphic design works and also the interesting in being similar to intention. Third part, the innovative idea of traditional calligraphy Elements be found in modern graphic design. In this part, it analyses the relations between the tradition calligraphy and Chinese tradition culture by using an example and also analyses the good implies Chinese calligraphy holding. It discusses the shape and the intention expressing in the tradition calligraphy to reflect the Arts Innovation beyond tradition calligraphy and Creativity and vitality of abstract Chinese characteristics art in modern graphic design. Fourth part, the aesthetic implication of Tradition calligraphy elements in modern graphic design. In this part, it first analyses and draws a conclusion on several change ways in tradition calligraphy such as applying directly, applying variably, inherit, multi-media means, which combines lots of excellent works. The second analyses the following aspects: the expression of tradition calligraphy element appreciation in beauty,recipient's mentality and nostalgia,cultural implication of works and visual impacts.The paper includes many excellent works written by lots of famous designers, it has attached greater importance to the Chinese tradition calligraphy elements in the use of logo design, poster design, packaging design, it also emphasizes that originality, commercialization and practicability must be included in the Chinese tradition calligraphy elements, meanwhile, it makes some tries in stressing the characteristic and expressing "shape" and the "intention". Subjects involving interpret that the modern people be in purchase of appreciation of the beauty temperament,interest different , and running after fad newly from different graphic design angle , it expresses new understanding about the Chinese tradition calligraphy elements and shows uniqueness that the designer runs after in graphic designing.National culture is no doubt a gigantic art design culture to a country having long history. TO achieve a high level in art design, one must has an in-depth understanding and exploring to all kinds of nations, and at the same time, do not be bind by some habits existing in art design work. Only by thinking and continuous studying, can designers reach the level of promotion and self-break. Our design not only needs the "world graceful manner", but also can present "national characteristics".Chinese calligraphy undertakes abundant accumulation of national cultural, contains the basic spirit of Chinese culture, on which basis its vitality is endless. So it needs further study in Chinese calligraphy art elements and its forms, absorbing other countries soul to make Chinese calligraphy art stand out among the art field, and glitter out her resplendent brilliant rays.