Introduction To Traditional Chinese Calligraphy In The Application Of The Modern Advertising Design

Design as an art of innovation value, its strength is not small peep. Traditionalcalligraphy in modern advertisement design is a way, a means, through theacceptance and mastery of traditional calligraphy art, a better understanding oftraditional culture, traditional culture and deeper integration into the modernadvertising design work, strengthen the work of the cultural connotation,enhance the vitality of works, this is the traditional calligraphy art into designimportant purpose. To create a modern advertisement design with Chinesenational characteristics, must inherit the tradition, draw lessons from theessence of Chinese traditional culture. Traditional Chinese calligraphy inadvertising design, the questions more and more, illustrates the application oftraditional calligraphy art in the modern advertising design has a broad future.