Research On The Operation Strategy Of The Rescreened Teleplay Produced By HNTV

The TV play or teleplay, one of the most common TV programs in favor with the mass and the most valuable Ad-supporter for the channel, with its irreplaceable comprehensiveness and representativeness, nowadays , has become such a competitive focus for audience rating that all television stations have been engaged in. The competition is only fiercer as the resources of the teleplay are selected more and more elaborately. During the recent years, the TV industry is suffering from the decline of the audience rating for the homogenization of themes and stories. In order to maximize the priority for the teleplay resources and the profits for stations themselves,"the monopolistic teleplay"and"the self-produced teleplay"have come into the sight of the televisions, which are considered to be the new strategy for branding. And one type of the self-produced teleplay,"the rescreened teleplay", gives its presence for the optimized way of catching the audience as well as the much lower investment risk. Hunan Satellite Television or HNTV, the bellwether in this industry, which led a groundswell of rescreening, has now made itself a successful cradle for homemade TV series. This dissertation combined with documents and demonstration, along with the introduction of theories and tools like audience psychology, dissemination discipline of films and television programs, mainly focused on the rescreened teleplay made by HNTV. The thesis included three aspects: the selection and control of the teleplay resource, the running of editing and broadcasting medium and the market promotion. The expanding of the text will have further discussion with the operation strategy of the three above, so as to open up a road with distinct Chinese characteristics to success in this industry and provide a much practical reference for some other television stations when operating their own TV series. We do hope that by the end of the text, a good example of running the TV series and a promising future for the rescreened teleplay could be well set.