The External Communication Of Chinese TV Series

The international communication of Chinese TV series starts from the 1980s,great development and progress has been achieved during these three decades.As the advantage of TV series resources and the construction of the external media appeared, Chinese TV series expands its scope from Hong Kong, Taiwan and Southeast Asia to other countries in Europe, America and Africa,especially,the historical dramas and martial-arts drama are well known around the world as Chinese symbolic movie and television culture products.But generally, the American shows and the south Korean television dramas still represent the mainstream in the international market. Chinese TV series is still in a vulnerable position, which shows as the huge gap in the quantity and amount of export.According to TV drama market segment, based on analysing achievements and deficiencies, reasons and strategies, the paper claims improving the quality of Chinese TV series internally and expand the external communication channels.Aim to enhance the influence of Chinese TV drama.Under the guidance of this thought, this paper is divided into four chapters to do meticulous research of the spread of Chinese drama.The first chapter is the introduction. This chapter main briefly discusses the theoretical basis and the practical significance of the spread of the Chinese drama under the framework of the world spread.The second chapter, discusses the reality of Chinese TV drama spread conditions, that is the development of the TV drama,the construction of the external communication media and the support of national policy.Chapter 3, with broad survey and rich data as the foundation, from the scale and scope of transmission, spread content and spreads three aspects, outlines the basic situation of the international communication of Chinese TV series, and summed up the strength and the corresponding of Chinese drama in the international spread and defects of strategies.Chapter 4, on the research of first three chapters,come up with the external communication solution of Chinese TV series. First, enhance the audience awareness in the production of Chinese TV series. Enough market survey is necessary to satisfy the demands of market and audience. Based on the audience analysis, "production orders" and international cooperation production should be effective. Second, various means should be adopted to strengthen the power of external communication, such as making full use of our external communication media, integrating foreign transmission channels, establishing overseas distribution companies. All these may promote the international communication of Chinese TV series.The export of American and South Korea TV series shows the influence of their mainstream values. For a nation who wants to establish its influence in the world, the output of its main values are more important than economic development.The spread of Chinese TV series is not promotion and marketing separately, but with other cultural products, such as movies, books, paintings, etc, they are all the carriers of Chinese culture.Through the spread of TV series, China provides the world a chance to knowing itself, Chinese culture will be more well-known to the world, China will be more modern and confidence, Chinese value will also be more influential.