Culture Of Moral Responsibility

The present era, culture has increasingly become an important national source of cohesion and creativity, the competition has increasingly become an important factor in comprehensive national strength and cultural dissemination of culture-based enterprises are enterprises, cultural enterprises directly affect the moral responsibility of socialist culture Direction, Therefore, strengthening the culture of corporate moral responsibility is essential. However, the current culture of corporate moral responsibility is not optimistic in the market economy system, part of the cultural enterprises in order to obtain economic benefits of simply pandering to the market demand, to meet the low-level entertainment markets, the pursuit of high profits as the only goal, to produce some vulgar, vulgar, kitsch cultural products, affecting the healthy development of our culture. From the cultural status quo of corporate moral responsibility, moral responsibility of cultural enterprises and causes of the problems, and explore corporate ethics and responsibility to strengthen the construction of cultural policy.This article is divided into four parts, the first part is the introduction, describes the cultural background of corporate moral responsibility, status, significance, purpose and methods, and innovation. The second part of the cultural enterprises and the concept of corporate moral responsibility is defined, that cultural enterprise is established by law for profit, under the premise of ensuring the social, production and sale of goods, people and cultural needs of the spirit of independent economic organization. The culture of corporate moral responsibility is defined as the cultural enterprise based on certain material interests and moral awareness, higher than the statutory responsibility and the moral and cultural enterprises can look forward to bear on their own initiative, on the fellow, the moral responsibility to society. The third part of the questionnaire method used to investigate the cultural status of corporate moral responsibility, moral responsibility of corporate culture, problems and their causes. Survey found that employees generally believe that culture is more important moral responsibility, the majority of cultural enterprises have a moral responsibility to employees the system constraints, it is worthy of positive performance, but there are some problems, such as part of the pursuit of economic profit cultural enterprises, neglect moral responsibility, moral responsibility within the enterprise management system is not satisfactory, the majority of cultural enterprises lack of individual moral responsibility for acts of employees, lack of internal staff and cultural cohesion. The reasons for the problems, respectively, from the social environment, culture, and internal management system to analyze three factors, which, with the market economy system has not yet formed the concept of moral responsibility, culture, lack of legal support of corporate moral responsibility, the lack of government Cultural dynamics of corporate moral responsibility in the management of cultural enterprises constitute a lack of moral responsibility of social environmental factors. Too much emphasis on traditional Chinese culture and contemporary multi-cultural awareness groups, under the multi-cultural corporate moral responsibility values are missing and cultural factors, cultural, internal management system is not sound moral responsibility that cultural enterprises and cultural enterprise system is imperfect, is the lack of culture leads to cultural Lack of corporate moral responsibility within reason. The fourth part of the culture of corporate moral responsibility for strengthening the construction of strategies, Recommendations from both external and internal aspects, the external working to create a culture of corporate ethics and responsibility of building favorable social environment, and establish a market economic system compatible with the concept of moral responsibility, improve the market economic system, culture of corporate ethics and responsibility under the rule of law, Strengthen government regulation and control of cultural enterprises. At the same time within the enterprise from a cultural and moral responsibility to strengthen cultural enterprises, and strengthening of cultural education in the moral responsibility of employees, and strengthen and improve the culture within the culture within the enterprise system of moral responsibility.