Study On The Development Strategy Of Yunnan Farming Cultivate Hospital

Unceasingly along with our country market economy reform, medical market with the economic development and sustainable growth, the people standard of living at the same time, people's medical consumption demand is also rising. In the medical and health system reform in China the increasingly competitive health care market, the competition in medical market is becoming increasingly fierce, the hospital faced with macroscopical policy, social and economic benefits and quality of medical technology and other internal and external environment changes greatly. In this case, farming cultivate hospital wants to live and develop continuously, must establish scientific and reasonable development planning, on the hospital's advantage and inferior position, facing medical to develop effective development strategy opportunity and challenge for a comprehensive and in-depth analysis, the use of strategic management thought and method to guide Yunnan to the long-term development of the hospital. In this paper the application of strategic management theory and methods to analyze the Yunnan farm hospital scientific positioning, development goals, hospital development measures and execution points, for the Yunnan hospital sustainable development to develop effective development strategy.Yunnan Nongken hospital development strategy for development of hospital and long-term interests, belongs to the top management of the comprehensive design, control and implementation of the process, it is related to the major issues in the development of Yunnan farming cultivate. This paper taking Yunnan state hospital development strategy makes the line, from the following aspects. The effective and scientific explanation and demonstration:First, from the special medical industry characteristics, medical reform in China's environment, analysis of the theory and methods of strategic management in hospital management in the current situation, Yunnan farming cultivate hospital development strategy to provide background information;Second, through the introduction of the theory of strategy management, competitive strategy theory, the development of hospital hospital strategy management theory, the role of Yunnan farming cultivate, develop and provide theoretical support for hospital development strategy;Third from the reform of medical system in China status perspective, analysis of fanning cultivate hospital currently facing the external environment and internal situation, clear Yunnan farming cultivate hospital from the external opportunities and threats, the internal advantages and disadvantages, to Yunnan farming cultivate hospital internal management capability analysis and evaluation;From fourth, Yunnan farming cultivate hospital development strategy analysis, determine the development of hospital strategic goal, form the hospital clinical departments of business marketing strategy, so as to establish Yunnan farming cultivate hospital in medical market in the core competitiveness;Fifth, make sure that Yunnan farming cultivate hospital strategy implementation ways and control, as well as methods should be adopted various policies and measures.In this paper, by applying the knowledge of modern management and strategic management knowledge, combine Yunnan farming cultivate actual situation of hospital strategic research, based on the theory and practice, Yunnan farming cultivate hospital has developed a set of development strategy system of Yunnan farming cultivate, pointed out the development direction of the hospital and the way, to Yunnan farming cultivate hospital's future long-term development has important the guiding significance of practical effect.