Research On Image Design Of Cultural Derivative Products In Guangxi Nationalities Museum

As a first-class museum in China,Guangxi National Museum has rich national collection resources and is a gathering place for unique cultures of ethnic minorities.The development of cultural derivatives can help people better understand minority cultures and promote the development of cultural economy.However,due to the current lack of creativity,homogenization,improper integration of museum elements and insufficient products Problems such as norms have made the quality of museum cultural derivatives uneven,lack of new ideas,and can not promote people’s desire for consumption,thus hindering the spread of national culture to a certain extent.Therefore,through the product image as the theoretical guidance,this paper discusses how to better develop the cultural derivative products of Guangxi Nationalities Museum and design products that cater to the modern aesthetic trend.Taking the derivative products of the Xingxing pottery culture,which is a national geographical protection product and representing Guangxi national culture,as an example,it is better to demonstrate the importance of product image to the development of cultural derivative products of Guangxi Nationalities Museum.First of all,the thesis introduces the source of the subject and the purpose and significance of the research on the image design of cultural derivatives in Guangxi National Museum through the first chapter,and designs the derivative products of Minbo culture as the national geographical protection product and the representative of Guangxi.For example,a better demonstration of the role of product image design in the cultural derivatives of the Guangxi Nationalities Museum;secondly,in order to better explain the design of the derivative products of the Guangxi Nationalities Museum,the second chapter first introduced the The basic characteristics of pottery,as well as the distinctive features of the products and the existing product types and markets,and a brief analysis,to facilitate people to recognize the range of products and advantages that can be applied by the unique material characteristics of Yanxingtao;from the third chapter,entered The main content of this thesis is mainly to summarize the development of cultural derivative products in today’s museums,explain the necessity and value of its development,analyze the ways and development of cultural derivatives of Guangxi Nationalities Museum,and propose corresponding Solution,especially for Zhaoxing Tao in Guangxi The advantages and feasibility of the unique cultural derivative products design of the museum are explained and discussed.The fourth chapter is the core content of this paper.The product image design is the theoretical research,and the product image design is used as thedevelopment of the Guangxi National Museum.The theoretical guidance of the derivative products of Tao culture,and expounds its meaning,composition and functions and functions in product design,and designs and locates the application in the cultural derivative products of Guangxi Nationalities Museum through product image design.The principles and methods have been analyzed in detail,and the important role and influence of the visual image,quality image,social image and product image in the product image design on the derivative products of the Guangxi Nationalities Museum The fifth chapter mainly introduces the influence of brand image on the derivative products of museum culture,and the significance of creating the image of cultural derivative products of Guangxi Nationalities Museum and the shaping of the image of Yanxing ceramics derivative products,and proposes Guangxi The spread of brand image promotion in ethnic museums The sales method and the subsequent image management and maintenance are analyzed and discussed.Finally,the sixth chapter is the final chapter of the research of this topic,which is mainly to design and practice the derivative products of the Guangxi Nationalities Museum.The product image is designed and guided for product positioning and analysis.Finally,with the Zhaoxing pottery as the medium,it is creatively combined with the “Bronze Drum” of the Tibetan Museum,and the design concept of “Ancient and Modern” is designed to have the same sound.And the modern speaker design of the message function is not only an extension of the product category of Zhaoxing pottery,but also demonstrates the importance of product image design in the design of cultural derivative products of Guangxi Nationalities Museum.This article explains the important role that product image design plays in the fierce market competition from a professional point of view.The Guangxi Nationalities Museum wants to make cultural derivatives more popular,popularize the cultural connotation of ethnic minorities,and establish an excellent national museum.Image,and produce certain economic and social effects,it is necessary to skillfully use product image design,follow its design principles and methods,and pay attention to the unity of its products,so that the products are both external and internal.Consistency,to convey a more complete product connotation to consumers,so that the public has a deeper understanding and understanding of traditional culture,is conducive to the promotion and inheritance of minority cultures,which is the focus of this article.In the future design,"culture" as an important symbol and soul of a nation,how to carry forward the traditional culture and national culture of our country better,let the different countries and different nationalities understand the minority in China through cultural derivative products.The essence of national culture and the platform for building a national museum to promote cultural exchanges are the purpose and significance of this study.