Nanjing 1912 Theme Blocks The Development Of Strategic Research

Nanjing 1912 Theme District has become a living room of the city which can guide fashion and reflect artificial scenery since it is launched on Christmas Eve in 2004. At the same time, Nanjing 1912 Theme District also has become the most influential brand of the leisure culture street in our country. While it has achieved good results, it is starting taking measures for its outward expansion.We conduct a study on Nanjing 1912 Theme District based on theories of theme district, space production, business model and innovation strategy. We have a research of the history of development and marketing operation on Nanjing 1912 Theme District to find out experience of its success, and also we want to know the shortcomings. On one hand, the related theories are combined with the reality of the specific case to rich and promote the theories of theme blocks, space production and so on, for trying to provide a solution to the current culture industry scale development dilemma in new ways, path and perspectives. On the other hand, with the help of analysis of Nanjing 1912 culture and leisure street, Operation enlightenments which are found can not only help to provide reference for expansion, but also can provide experience for the development of other theme Districts.