Emotional Design Research Of Agricultural Machinery Products

No work not rich, no agriculture instability, the "three issues concerning farmers" is the important strategic issue related to the destiny of our country.The development of production is a central part of the construction of a new socialist countryside, the direction of the development of production is the construction of modern agriculture,and the modernization of the agricultural machinery products is the important guarantee to realize agricultural modernization.At present, China's agriculture face new transformation,is from the past extensive mode of development of"fix farm output quotas for each household" to the development of the modernization of the agricultural of intensive, and scale. In the process of transformation, the traditional agricultural machinery products in function and form are not good adapt to the requirements and meets of the modern agriculture, it is necessary to its redesigned.At the same time, as the agricultural workers of new times, their living and working in the basis of physical function to meet pay more attention to the needs of the spiritual and culture, stiff, indifference, inferior man-machine relationship of the traditional agricultural machinery products can not to meet people's emotional demand,even often bring them physical damage.But for a long time, design pay more attention to the needs of upper society people,and the design of the fashion even luxury product in developed regions, public life and work of the underdeveloped areas cares very little,it has already formed the so-called "28" abnormal design phenomenon in global design field. So, as China's designers, should be looking to the masses of the rural areas and peasants.it is necessary to research on agricultural machinery products of emotional design. Agricultural machinery products in the blend of the emotional factors, help to improve the the relationship of person-machine-environment, add the affinity with people and adaptability with the environment, improve the work efficiency of the man-machine coordinated.As a typical agricultural machinery products,farm transporter has played an important role for the prosperity of the rural economy and promotion the process of agricultural mechanization.Along with the development of modern agriculture,rural transport capacity, traffic demand increase greatly,it is put forward higher requirement for farm transporter. The development of modern agricultural products, in addition to the introduction of foreign advanced technology and products, more need our application a new design concept, create conforms to our country modern agricultural development needs and consumer demand of modern agricultural machinery products.Based on the analysis and research of present situation of agricultural machinery products and combined with specific typical case of farm transporter, found problems and deficiencies in the design field at present, proposed three major problems that influence agricultural machines emotional design,induces basic ideas of emotional design of the farm transporter, sums up emotional design principles and methods of the agricultural transportation,hopes to provid the design boost for the development of farm machinery products and the whole agricultural economic.