Research On The Strategic Choice And Contract Arrangement Of Each Interest Body Under The Trusteeship Mode Of Agricultural Production Dominated By Agricultural Machinery Enterprises

Agricultural production trust can solve the problem of "who will farm the land and how to farm the land" to a certain extent,which is of great significance to ensure national food security.In the process of its development,there have emerged village collective leading,new agricultural management organization-led,enterprise-led and other models,but it also faces some outstanding problems.In order to expand the market of agricultural production custody service,it is necessary to use digital technology to build a third-party Internet information platform and provide more intelligent agricultural production custody service.Agricultural machinery enterprises have profound financial strength and management and operation experience,and also have advantages in information and intelligent agricultural machinery equipment,which can inject new vitality into agricultural production trusteeship.At the same time,agricultural machinery enterprises are also faced with the problem that the total quantity of agricultural machinery market tends to be saturated and the product is seriously homogenized.Therefore,it is necessary to make up for the shortage of product market and enhance the competitive advantage of enterprises through service-oriented transformation.So combined with the above background,this paper specifically studies the agricultural production trusteeship mode dominated by agricultural machinery enterprises.In this paper,based on the review of relevant research literature,firstly,through the case analysis of XG agricultural machinery,in-depth analysis of agricultural production hosting mode dominated by agricultural machinery enterprises;Secondly,the strategy choice of relevant stakeholders is analyzed with the help of evolutionary game.Finally,in order to promote it to the outside world,the corresponding contract arrangement is constructed from the aspects of model,influencing factors and contract.According to the problems to be solved in this study and through relevant theoretical analysis and research,the following conclusions are drawn:(1)Under the agricultural production trusteeship mode dominated by agricultural machinery enterprises,the main stakeholders are agricultural machinery enterprises,new agricultural operation organizations and farmers.The modes are as follows: agricultural machinery enterprises develop and produce related products of the whole process of farming,planting,managing and harvesting mechanization,and build an agricultural production trusteeship service platform;Through the agricultural production trusteeship service platform,the new agricultural management organization cooperates with agricultural machinery enterprises to provide trusteeship service for farmers.Farmers purchase custodial services through the agricultural production custodial service platform.(2)The strategic choice of agricultural machinery enterprises is affected by the willingness of new agricultural management organizations to choose cooperation and farmers’ willingness to purchase custody services;The strategy selection of the new agricultural management organization is affected by the size of direct benefits from providing trusteeship services to farmers,the size of indirect benefits from improving farmers’ satisfaction,the cost and potential losses incurred in the selection of strategies.The strategy choice of farmers is affected by the utility after purchasing the related services of agricultural production trusteeship,the cost of purchasing the trusteeship services,and the potential loss caused by not accepting the mode.(3)Under the trusteeship mode of agricultural production led by agricultural machinery enterprises,cooperation,consultation and collaboration of all relevant stakeholders are needed to achieve a win-win situation.In terms of allocation of decision-making power,all parties should adhere to the direction of sharing the same goals and resources,and establish a reasonable coordination mechanism.In terms of income distribution,a reasonable distribution system should be established to give rights and benefits to all parties.In terms of risk sharing,relevant mechanisms should be established.All parties should share risks according to the actual situation.At the same time,clear contractual mechanisms should be established to reduce risks among the parties,so as to ensure the smooth operation of the cooperation mode.